Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. YouTube is the most popular, with 94.2% of internet users using the platform. What's new and trending on the blog? A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. And all thats despite long-running issues on internet access, speed, and costs. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. On average, that means the global total is increasing at a rate of 16 new users every single second. With 93+ million monthly active users, over 72% of the country's population uses LINE. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. LINE has over 89 million monthly active users, which makes up about 70% of the population. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. The company . Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. WHO WE ARE? This indicates that many Thai people use Facebook to gain new information and to shop for new products. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. User-generated content is a Powerful Key to Brand Building, 7. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. There are billions of social media users across APAC, including over 93 million in Japan alone. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. That equates to almost a million new users every day since this time last year. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. So why not give it a try for your brand? Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Statista assumes no Client-only email newsletters with analysis and takeaways from the daily news. Curated marketplace for fundraising . Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. The silver lining is that Asia is still at the forefront of internet and social media usage. statistic alerts) please log in with your personal account. 5). Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Social media has given brands more ways than ever to connect with customers. When choosing from the apps available, you must consider the audience for your brand. There are various popular social media platforms in Asia. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. That's why UGC is such a valuable tool. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. It requires dedication, planning, execution, and a genuine level of care. We have also gathered data on Indonesia's internet and social media users below. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. We also examine user trends among the major international platforms and those in China. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. Because of this censorship, alternative social media platforms have seen massive growth in recent years. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). In some geographies, however, there are significant challenges. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Insider Intelligence Inc. All Rights Reserved. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. The most popular social media platforms. MPA joins industry leaders to discuss decarbonisation strategies. That's the power of branded content in action! Ready to level up your brand's social media game in Asia? WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Business owners often go where their customers are. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. High growth in recent years we also examine user trends among the major international platforms and those in China while... Whats more, people in South-East Asia tend to spend even longer online each day than the global.. Growth in segments like food, beauty, fitness, and costs any other region, 's... 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