Michael Red: I don't think there's anybody better. We can expose it as like, "Here, we're the example in Milwaukee." By the way, part of the culture here and part of the DNA is, before you come in and before you, youve got to want to be involved. Michael Red: After knowing you for the last six years, personally, two qualities stand out: Extremely funny and extremely generous. But his primary challenge is to build a bridge from that world to the real world that includes a home town that is torn by strife and economic stress and forge a connection with a state that has distanced itself from the . Because I know a lot of coaches, lot of presidents, lot of GMs, I run into them and I ask them, can I look at your ring? Its not really in a place where I could tell you, like, hey, heres our growth potential. When you think about it, what else would you be doing? I always joke that we could run a country, dAmboise said. John: Right. But it's also, listen like I wish, I have patience for nothing, and I think what I'm learning and trying to get a grip of is like how do we chip away over every issue of social justice. Marc Lasry, the co-owner of the Milwaukee Bucks, has scaled back his play in recent years. Our dinner table conversation. I'm just honored and grateful that you took the time to be on the cast today, man. You had to kind of build the equity by saying what you're going to do and then doing it. I've got two brothers, my mom, my other family member. Talk about that relationship that you have with the players. Peter Feigin: They made it really simple. And we sat down as organization with the players, with the owners, with the executives and just said like, "Oh, we're going to double down." Peter holds a bachelor's degree from Franklin and Marshall College and completed the University Of Chicago Booth School Of Business' Financial Executive Program. Peter Feigin: I think nobody could have imagined what that does to you on a personal psychological emotional level. John: Thats literally a reality show that, it could be on Netflix. Feigin was a four-year member of the men's soccer team as a midfielder during his undergraduate career at Franklin & Marshall. Peter Feigin, President of the NBAs Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. I never wanted to be that guy with the goggles and the knee brace and the tucked-in shirt being like, Hey! Malcolm D. Lee, who is directing Space Jam 2, which stars LeBron James, is one of the regulars in The Run. "We have a. Peter Feigin: Yeah, I think number one, it's restarting the business. Off the court it is best practice. And it's kind of as an adult got me to a place where I desperately want our youth to get exposed to things they wouldn't normally get exposed to because that's how they learn what's out there. The players, nobody has the awareness that, most of our players are between 20 and 30 years old and it's like for the rest of the world, it's like the most developmental time. The people part is always tough. We have resources, we back them up, whatever you need, it's part of it. Where does it sit? By the way, I've got access to the Team President, the GM, everybody is all around just to resource and help. You talk about how do people help you think through clutch times. The Runs roots date to the early 1980s, when Lee became childhood friends with the Feigin brothers. Peter Feigin, the president of the Milwaukee Bucks, playing defense. It looks amazing. High draft picks such as Andrew Bogut, Yi Jianlian, Joe Alexander and Brandon Jennings hadn't panned out. Their experience is basketball. Id like to do that ring ceremony for hourly staff every day and the world would be a good place. Peter: did active, to get in. 2023 ERI. I can't even imagine what these guys are going through.". Although he has made a career of being in high-powered executive positions, he doesn't necessarily dress the part all the time. That was my dream of dreams when I was a kid: Oh, my God. Those are all things that are kind of seemed simple, but not done all the time. "It's going to be a blow-away experience beyond expectations for anybody that's been to a pro sporting event in the state of Wisconsin, that's for sure," Feigin says. It was, like you couldn't even, if you had a thousand scenarios, of what the last year could be for the Milwaukee Bucks and what you're kind of thinking about and dealing with, it's just been a pretty incredible ride and ton of emotion. Enjoy the chicken tenders. And kind of like who are intrinsically becoming Buck stars and having them be our influencers around the world and thinking about global campaign. And it was kind of an incredible moment. Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. These are special socks, so you bring me back a pair of socks. Peter Feigin: And how do you rethink your strategies for retail? Give Light and the People Will Find Their Own Way. Well, I think again, it kind of goes back to we thought we were this awakened organization because our percentages looked good. Thank you for coming on the show. Here's your Hispanics." Peter: The ice cream truck. And as Marc kind of ventured out over a decade ago . Peter Feigin: Yeah. The future for the Bucks, championship, championship, championship, and obviously getting fans back at the games. Michael Red: I don't know if that's the responsibility of the organization to have that permeate throughout the city, but have you seen a shift in Milwaukee, even when it comes to people coming together from different races and different creeds? "That was my dream of dreams when I was a kid: Oh, my God.. This is the Impact Podcast. Peter Feigin: Well, I think, like you talked about the opportunity for a great historic organization like this to embrace a former Olympian, it's all-star, like a person who's current in the game and really is an asset. I think that's something that you work with every day. It has just been introduced for iPhones, but we are working on the Android version! "Why would we wait till tomorrow when we can get it done today?" And one of the incredible things that Milwaukee did not have was kind of a meeting place. We pivoted and our kids were able to finish high school in New York and we made it work and now weve been Wisconsin residents from New York City, which is a whole other interesting transition. So I've been ticketing him with $5,000 tickets, $50,000 tickets with little notes. Do we want this guy to keep playing? Peter Feigin: Hey, John thanks for having me. Not only do you have to have the best facilities, the best resources, no reason for anybody to say, What want to be, you got to be good people. So, we see this great opportunity to lead by example and then to almost market and promote it as this should be more the norm than not the norm in a big way. It's there is no time balance, so it's kind of surreal. When you are visioning this out, like you just said, human capital, a new physical capital, on the court, off the court, what were you using both singularly as you, as Peter Feigin goes, but also with your partners and the private equity guys, what were you using as your role model? By the way, Aaron is a fanatical basketball fan, and by the way, a regular classic Wisconsin superstar wants to come to a game, pays for his ticket wants to be left to watch the game. Feigin would not be able to make his global pitch without his star. That's kind of a surreal experience in NBA arenas.". Thats an interesting question. We closed our restaurants down. Last year, he was sidelined for several months while he recovered from an eye injury he had sustained in The Run. And that is one of the best ways to summarize Peter's spirit. Peter Feigin: So, we saw this as the opportunity of, "Oh my goodness. So, how do you navigate the ship through waters you've never been through before? Then, I would literally leech myself. Peter Feigin: And I'm digging into the business, and I had no desire to run it or to move to Milwaukee. financial capital with human capital to end up with the right result, how is that math done in Peter Feigins head? Peter Feigin: I think we have a good structure with Jon Horst, who's really our GM and kind of really runs the basketball day-to-day. Peter Feigin, president of the Milwaukee Bucks. What has it meant to you to bet on yourself? So first of all, the bubble was kind of like so exciting, surreal, and awesome. The facilities part was easy. And I know you had a background in marketing and you worked with the Knicks at certain points in your career. And I think my job is kind of the overall business and operations to go is a rapport with them that again, in the best case I always think an NBA player, this is a human business. Peter: which I cant even believe it, Id probably have some fun teaching. Are you now being used as a paradigm by other team presidents, GMs owners that are looking to you and coming to you for advice or for just pearls of wisdom of how can we do it because heres where we sit in baseball or in football or in basketball because they want to follow this amazing path and journey that you guys have created there? How do you rethink it for broadcast, for social, for everything to really appeal to the world in a whole different way? Im probably like someone who gives everything away. And that's before you're worried about what a health scare is. As commissioner of one of New York Citys longstanding pickup basketball games, Dan Feigin always knew where he would be every Saturday morning: inside the subterranean gymnasium at Trevor Day School in Manhattan, where he has worked for nearly three decades as a teacher, coach and administrator. Which is a huge opportunity. Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day. Peter: Well, I always default to the Cluckery. Peter: We didnt finish the championship till mid-July, which meant like we didnt have long to get the rings included. Peter Feigin: Yeah. Then Chris Middleton next to him, which is almost the same, who are these high quality character folks who happen to be all stars in skill level. So, I think for myself to Coach Bud, to Jon, we all kind of are on the same page of preaching like, "This is a performance culture." I mean, from the local barber shops to the local business leaders, to having owners that are from Wisconsin. The NBA is 80% of the players are African American, in such a big way. Like Jeff Eisenband on Facebook. Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. 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